Privacy Policy

Privacy Policy

Last updated: January 2026

At Texas Backroads Weekly, your privacy is a top priority. This document outlines how we collect and use data through our website, newsletter, and analytics tools.

1. Information Collection: MailerLite

When you subscribe to our "Monday Dispatch," we collect your email address through our third-party service provider, MailerLite.

  • Purpose: We use this information solely to send you our weekly blog updates.
  • Security: Your email is kept securely on MailerLite's servers and is never sold or shared with outside parties.
  • Opt-Out: You have the option to opt-in or out at any time via the "Unsubscribe" link at the bottom of every email.

2. Analytics: Google Analytics

We use Google Analytics to understand how visitors interact with our site.

  • Google Analytics uses "cookies" to collect standard internet log information and visitor behavior in an anonymous form.
  • This data (including IP addresses) is transmitted to Google to help us improve our content and user experience.

3. Advertising: Google AdSense

We use Google AdSense to serve advertisements when you visit our website.

  • Google uses cookies (including the DoubleClick DART cookie) to serve ads based on your prior visits to this and other websites.
  • These cookies allow Google and its partners to serve ads to you based on your interests.
  • You may opt out of personalized advertising by visiting Google Ad Settings.

4. Log Files

Like most websites, we use log files to analyze trends and administer the site. This includes IP addresses, browser types, and date/time stamps. This information is not linked to any information that is personally identifiable.

5. Consent

By using Texas Backroads Weekly, you hereby consent to our privacy policy and agree to its terms.

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