The Pride of Shiner: A Pilgrimage to the Spoetzl Brewery
The "Cleanest Little City in Texas" and the brewery that put it on the map. The Backstory In 1909, the residents of Shiner, Texas, were tired of drinking beer shipped in from elsewhere, so they formed the Shiner Brewing Association. However, the magic didn't truly begin until 1914, when a Bavarian immigrant named Kosmos Spoetzl arrived. He brought with him a family recipe for a dark, Bavarian-style lager and a copper kettle. He eventually bought the brewery, gave it his name, and the legend of Shiner Bock was born. The brewery’s history is a story of Texas-sized resilience. During Prohibition, Spoetzl kept the doors open by making "near beer" and ice. Legend has it he would occasionally "accidentally" leave a few bottles of the real stuff for the locals. Today, while Shiner is shipped to all 50 states, every single drop is still brewed right here in this small town using the water from the same artesian wells Kosmos used over a century ...